x A Report on Passwords
CLIENT
Dashlane
YEAR
2021
ROLE
Report, Published eBook, Brand System, Data Visualization, Social Campaign
Dashlane is a SaaS company that houses and manages passwords for all segments of web users—individuals, SMB and enterprise. They publish a yearly report surveying the landscape of password and cyber security hygiene practices, to use as a gated marketing content piece on a dedicated landing page, as well as repurposing in different formats across social media and email marketing.
Dashlane is a SaaS company that houses and manages passwords for all segments of web users—individuals, SMB and enterprise. They publish a yearly report surveying the landscape of password and cyber security hygiene practices, to use as a gated marketing content piece on a dedicated landing page, as well as repurposing in different formats across social media and email marketing.
Our team was brought in as data visualization experts to expand upon the internal brand guidelines and to develop a unique way of visualizing how data is displayed at Dashlane.
A KPI of the marketing team was to improve upon previous years download performance, and the team vastly exceeded their projections.