Datalands | Data meets Brand

Datalands is a visual communication and information design studio.

We produce groundbreaking, thrilling projects—shaping the aesthetics and essence of forward-thinking brands.

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CASE STUDIES

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Nike

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Nike

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Nike

Overhauling how a beloved sportswear company visualizes data.

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Microsoft

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Microsoft

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Microsoft

Reimagining how a Fortune 50 brand visually communicates key user moments.

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Volta

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Volta

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Volta

A comprehensive report and social campaign for CPG climate consciousness.

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LULULEMON STUDIO

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LULULEMON STUDIO

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LULULEMON STUDIO

Establishing a visual performance dashboard for an exciting new fitness hardware.

Coming Soon

TSZ

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TSZ

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TSZ

Telling the visual story of a revolutionary media company

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Services

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Services

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Data Visualization

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Data Visualization

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Data Visualization

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Product Experiences

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Brand Identity

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Product Experiences

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Product Experiences

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Reports & Publications

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Reports & Publications

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Reports & Publications

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Information Systems

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Information Systems

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Information Systems

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Creative Technology

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Creative Technology

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Creative Technology

Most brand systems stop where information begins. We help organizations extend their visual language into dashboards, reports, products, and presentations.

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Clients

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Clients

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About us

Design obsessed duo.

We know brands, we know design. Our experience spans a combined 30 years.

While we're a small core duo, our network of collaborators runs deep—if we can't build it, we know who can.

Gavin has spent 18 years finding the structure inside complex information. He thinks in systems, works at a pixel level, and has a particular obsession with the kind of design problem that doesn't have a Figma template.

Gavin Potenza

Co-Founder / Design

Liz has spent 15 years building brand systems for companies from pre-seed to Fortune 500. She's drawn to the strategic side of brand design — the underlying logic that makes a visual identity durable, not just beautiful.

Liz Meyer

Co-Founder / Brand

Liz Meyer

Co-Founder / Brand

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Process

Big vibes, small core.

A creative studio from
the mythical Lands of Data.

PLANNING

During the pre-project planning phase, we take the time to learn all about a prospective client and to prepare a detailed workback schedule which lays out a complete roadmap of our project.

PLANNING

During the pre-project planning phase, we take the time to learn all about a prospective client and to prepare a detailed workback schedule which lays out a complete roadmap of our project.

PLANNING

During the pre-project planning phase, we take the time to learn all about a prospective client and to prepare a detailed workback schedule which lays out a complete roadmap of our project.

DISCOVERY

In this first phase of the project, we perform a visual audit of the client’s current and past visual design work, and reflect on how these elements connect.

DISCOVERY

In this first phase of the project, we perform a visual audit of the client’s current and past visual design work, and reflect on how these elements connect.

DISCOVERY

In this first phase of the project, we perform a visual audit of the client’s current and past visual design work, and reflect on how these elements connect.

MOODBOARDING

Next, we research external visual design references and pull together a moodboard to better explain our vision for the project, and to align with stakeholders on style preferences.

MOODBOARDING

Next, we research external visual design references and pull together a moodboard to better explain our vision for the project, and to align with stakeholders on style preferences.

MOODBOARDING

Next, we research external visual design references and pull together a moodboard to better explain our vision for the project, and to align with stakeholders on style preferences.

DESIGN + REFINE

After style approval (or consolidation of several style references), we get to work. In this phase, we design with your brand in mind, pulling from our years of experience in design and create work that is fresh, exciting and brand new. This phase includes 3 distinct sketch options and 2 rounds of revisions.

DESIGN + REFINE

HANDOFF

Once the final style is approved and work begins to wrap up, we prepare the final deliverables for delivery. All files are handed over in the manner as described in client’s customized SOW, and we also offer a detailed offboarding document if requested.

HANDOFF

SUPPORT

We are always happy to offer retainer services, if ongoing design support is needed. Rates for this work are flexible, and we’re happy to create a plan that works for all parties, and is highly competitive with the big agencies.

SUPPORT

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Newsletter

Our newsletter is the best way to keep up with our latest work, and our latest clothing drops. you can expect 3-6 emails per year.