Nike Viz System
CLIENT
Nike
YEAR
2022
ROLE
Data Visualization, Branding Data
Nike came to Datalands asking for a complete rethink of how they use data as a tool for communicating metrics more effectively.
Our approach led us to establishing 3 tiers of visualization: a simple social execution, a version for presentations and marketing reporting, and a more detailed version for internal communications.
Within each method, we provided over 30 iterations, each placing an emphasis on clarity and communication, while maintaining a beautiful, Nike-specific brand feel.
Novel but simplified shapes lay the foundation for the design system
The design system has helped pave the way for other internal tooling at Nike and it continues to shape the digital ecosystem today, delivering consistency and efficiency at scale, without sacrificing the premium quality for which Nike is so known.
More complexity can be shown editorially by abstracting graphs.
