Between 2021 and 2022, Volta Charging underwent a full brand overhaul. Discovering a missing piece in the area of data visualization, they asked Datalands to establish a system to define what data visualization looks like for this new era of Volta.
With a firm deliverable of Volta's annual PDF report, "The Brave New World of Climate Consciousness", we began a 2 month design systems exercise in establishing ownable visualization styles, including motion design, for all data viz across the Volta brand.
An extension of Volta's new branding, to include data visualization and visual language.
Brand colors and visualization in action
Along with visualizations, we helped established editorial pages to highlight important data points
In addition to the 40+ page report with over 25 unique data visualization styles, we created a microsite with their internal engineering team to develop an implementable data viz style using motion and interactive elements.
Because the project was highly structured to have a firm, consumer facing deliverable, the Volta internal team was excited to have marketing content to promote, and a newly developed data visualization structure to create future, forward facing charts and graphs.
Selection of pieces from the accompanying social media campaign
