When Mirror unveiled their Total Health Score (THS)—a thoughtful blend of three wellness pillars: Heart, Muscle, and Recovery—it was clear that such a nuanced system needed a touch of clarity and engagement. With the Mirror leadership team at the helm, our goal was to craft a lively, interactive visualization that would feel right at home within the existing product UI.
The app data becomes a reflection of oneself—what you put in, is what you get back.
Because had we worked so closely with the internal Mirror Product Design team, we were asked to extend our engagement to include not just the data visualization standards for the brand, but to put those concepts into motion.
The dynamic design not only captivates users but also compels them to engage and share their achievements. In essence, this approach fosters a user-driven social marketing momentum, underscoring the power of integrated design and strategy.
Visualizing this particular data meant to watch as your “Health Number” moves and grows with each workout, and the data flows become organic and almost human with time.
Datalands: AD: Gavin Potenza, Leandro Castelao Design: Leandro Castelao, Gavin Potenza, Francisco Roca, Liz Meyer Producer: Allison Usavage Client: CD: Kevin Twohy
