Datalands is a visual communication and information design studio.
We produce groundbreaking, thrilling projects—shaping the aesthetics and essence of forward-thinking brands.
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CASE STUDIES
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CASE STUDIES
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CASE STUDIES
Reimagining how a Fortune 50 brand visually communicates key user moments.
Establishing a visual performance dashboard for an exciting new fitness hardware.
A Web3 music company reinventing artist management
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SOME MORE WORK THAT WE LOVE
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SOME MORE WORK THAT WE LOVE
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SOME MORE WORK THAT WE LOVE
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Services
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Services
We specialize in telling the most brilliant stories for innovative brands. We transform data, but also extend brand design guidelines into new spaces.
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Clients
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Clients
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About us
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About us
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About us
Design obsessed duo.
We know brands, we know design. Our experience spans a combined 30 years.
While we're a small core duo, our network of collaborators runs deep—if we can't build it, we know who can.
Gavin is a designer who gets a little obsessed with the small details. From pixels to full data visualization, Gavin has been working in design for 18 years to elevate and amplify design that intrigues and illustrates big ideas.
Gavin Potenza
Co-Founder / Design
Gavin is a designer who gets a little obsessed with the small details. From pixels to full data visualization, Gavin has been working in design for 18 years to elevate and amplify design that intrigues and illustrates big ideas.
Gavin Potenza
Co-Founder / Design
Gavin is a designer who gets a little obsessed with the small details. From pixels to full data visualization, Gavin has been working in design for 18 years to elevate and amplify design that intrigues and illustrates big ideas.
Gavin Potenza
Co-Founder / Design
Gavin is a designer who gets a little obsessed with the small details. From pixels to full data visualization, Gavin has been working in design for 18 years to elevate and amplify design that intrigues and illustrates big ideas.
Gavin Potenza
Co-Founder / Design
Liz is a brand designer and illustrator with 15 years of experience— working with companies from Fortune 500 to pre-seed startups, Liz revels in the quest to help every brand find their visual identity.
Liz Meyer
Co-Founder / Brand
Liz is a brand designer and illustrator with 15 years of experience— working with companies from Fortune 500 to pre-seed startups, Liz revels in the quest to help every brand find their visual identity.
Liz Meyer
Co-Founder / Brand
Liz is a brand designer and illustrator with 15 years of experience— working with companies from Fortune 500 to pre-seed startups, Liz revels in the quest to help every brand find their visual identity.
Liz Meyer
Co-Founder / Brand
Liz is a brand designer and illustrator with 15 years of experience— working with companies from Fortune 500 to pre-seed startups, Liz revels in the quest to help every brand find their visual identity.
Liz Meyer
Co-Founder / Brand
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Process
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Process
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Process
Big vibes, small core.
A creative studio from
the mythical Lands of Data.
1
PLANNING
During the pre-project planning phase, we take the time to learn all about a prospective client and to prepare a detailed workback schedule which lays out a complete roadmap of our project.
1
PLANNING
During the pre-project planning phase, we take the time to learn all about a prospective client and to prepare a detailed workback schedule which lays out a complete roadmap of our project.
1
PLANNING
During the pre-project planning phase, we take the time to learn all about a prospective client and to prepare a detailed workback schedule which lays out a complete roadmap of our project.
2
DISCOVERY
In this first phase of the project, we perform a visual audit of the client’s current and past visual design work, and reflect on how these elements connect.
2
DISCOVERY
In this first phase of the project, we perform a visual audit of the client’s current and past visual design work, and reflect on how these elements connect.
2
DISCOVERY
In this first phase of the project, we perform a visual audit of the client’s current and past visual design work, and reflect on how these elements connect.
3
MOODBOARDING
Next, we research external visual design references and pull together a moodboard to better explain our vision for the project, and to align with stakeholders on style preferences.
3
MOODBOARDING
Next, we research external visual design references and pull together a moodboard to better explain our vision for the project, and to align with stakeholders on style preferences.
3
MOODBOARDING
Next, we research external visual design references and pull together a moodboard to better explain our vision for the project, and to align with stakeholders on style preferences.
4
DESIGN + REFINE
After style approval (or consolidation of several style references), we get to work. In this phase, we design with your brand in mind, pulling from our years of experience in design and create work that is fresh, exciting and brand new. This phase includes 3 distinct sketch options and 2 rounds of revisions.
4
DESIGN + REFINE
After style approval (or consolidation of several style references), we get to work. In this phase, we design with your brand in mind, pulling from our years of experience in design and create work that is fresh, exciting and brand new. This phase includes 3 distinct sketch options and 2 rounds of revisions.
4
DESIGN + REFINE
After style approval (or consolidation of several style references), we get to work. In this phase, we design with your brand in mind, pulling from our years of experience in design and create work that is fresh, exciting and brand new. This phase includes 3 distinct sketch options and 2 rounds of revisions.
5
HANDOFF
Once the final style is approved and work begins to wrap up, we prepare the final deliverables for delivery. All files are handed over in the manner as described in client’s customized SOW, and we also offer a detailed offboarding document if requested.
5
HANDOFF
Once the final style is approved and work begins to wrap up, we prepare the final deliverables for delivery. All files are handed over in the manner as described in client’s customized SOW, and we also offer a detailed offboarding document if requested.
5
HANDOFF
Once the final style is approved and work begins to wrap up, we prepare the final deliverables for delivery. All files are handed over in the manner as described in client’s customized SOW, and we also offer a detailed offboarding document if requested.
6
SUPPORT
We are always happy to offer retainer services, if ongoing design support is needed. Rates for this work are flexible, and we’re happy to create a plan that works for all parties, and is highly competitive with the big agencies.
6
SUPPORT
We are always happy to offer retainer services, if ongoing design support is needed. Rates for this work are flexible, and we’re happy to create a plan that works for all parties, and is highly competitive with the big agencies.
6
SUPPORT
We are always happy to offer retainer services, if ongoing design support is needed. Rates for this work are flexible, and we’re happy to create a plan that works for all parties, and is highly competitive with the big agencies.
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Newsletter
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Newsletter
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Newsletter
Sign up for our extremely infrequent newsletter!
Our newsletter is the best way to keep up with our latest work, and our latest clothing drops. you can expect 3-6 emails per year.
©2019-24 Datalands™ | Lands of Data® LLC